Building Your Event Network in NZ

Introduction

Networking plays a crucial role in the success of professionals within the event industry.

It is through networking that professionals can build connections, establish relationships, and create opportunities for collaboration and growth.

In an industry as dynamic and fast-paced as event management, having a strong network can make all the difference.

In this blog post, we will explore the importance of networking for professionals in the event industry, with a specific focus on building an event network in New Zealand.

Whether you are an event planner, marketer, or supplier, creating a robust network of contacts within the country can open doors to new clients, suppliers, and industry insights.

New Zealand’s event industry is thriving, with a diverse range of events taking place throughout the year.

From music festivals and conferences to sports events and trade shows, there is ample opportunity for professionals to connect and build their event network.

This blog post will provide valuable tips and insights on how to effectively network in New Zealand, including attending industry events, joining relevant associations, and utilizing online platforms.

By actively building your event network in New Zealand, you can enhance your professional reputation, gain access to new opportunities, and stay up-to-date with the latest trends and developments in the industry.

So, let’s dive into the world of networking and discover how you can take your event career to new heights within the vibrant landscape of New Zealand.

Understanding the Event Industry in New Zealand

In order to build your event network in New Zealand, it is important to have a good understanding of the event industry in the country.

New Zealand offers a wide range of events, catering to various sectors and interests.

Overview of the event industry in New Zealand

New Zealand has a thriving event industry, known for its creativity, professionalism, and unique offerings.

The industry contributes significantly to the economy, generating revenue and creating employment opportunities.

Events in New Zealand range from small local gatherings to large-scale international festivals and conferences.

The event industry is known for its innovation, with many unique experiences and concepts being brought to life.

Collaboration between event professionals and local communities is valued, contributing to the success of events.

Key sectors and popular event types in New Zealand

1. Sporting Events: New Zealand is known for its love of sports, with various sporting events held throughout the year.
   
   Popular events include rugby matches, cricket tournaments, sailing races, and marathons.
   
   
2. Music Festivals: New Zealand has a vibrant music scene, with numerous music festivals attracting both local and international talent.
   
   Popular festivals include Rhythm & Vines, Laneway Festival, and WOMAD.
   
   
3. Arts & Culture Events: The country has a rich cultural heritage, reflecting in the diverse range of arts and cultural events.
   
   Popular events include art exhibitions, theater performances, dance festivals, and film festivals.
   
   
4. Food and Wine Events: New Zealand is known for its fantastic food and wine offerings, showcased in various food and wine events.
   
   Popular events include wine festivals, food markets, and culinary festivals.
   
   
5. Conferences and Business Events: New Zealand is a popular destination for conferences and business events, attracting both local and international attendees.
   
   Popular events include industry conferences, trade shows, and networking events.

When building your event network in New Zealand, it is essential to consider these key sectors and popular event types.

Networking with professionals in these sectors can provide valuable insights and connections.

Overall, the event industry in New Zealand offers a vibrant and diverse range of opportunities for event professionals.

By understanding the industry and its various sectors, you can build a strong network and thrive in this dynamic environment.

Read: Essential Skills for NZ Event Planners

Benefits of Building an Event Network

Networking in the event industry goes beyond merely exchanging business cards.

It is about building genuine relationships, supporting others, and creating a mutually beneficial community.

Advantages of having a strong event network

A strong event network can provide numerous advantages for event planners, both personally and professionally.

Having a broad network increases your visibility and exposure, making it easier for potential clients to find you.

It also grants you access to a wider pool of potential clients, suppliers, and partners.

Additionally, networking allows you to learn from experienced professionals and stay updated with industry trends.

By attending industry events and conferences, you can gain valuable insights and knowledge, improving your skills as an event planner.

One of the major advantages of having a strong event network is the possibility of securing sponsorships and partnerships for your events.

Trusted connections can provide recommendations and referrals, opening doors to new opportunities.

How networking can lead to career opportunities, collaborations, and knowledge-sharing

Moreover, networking plays a crucial role in career advancement.

It broadens your professional horizon by exposing you to different event-related roles and industries.

Networking often leads to potential job opportunities and partnerships with event management companies.

In a competitive industry like event planning, learning from others’ experiences and sharing best practices is essential.

Networking allows you to connect with mentors and industry experts who can guide and support your career growth.

Collaborations with other event professionals on large-scale projects or specialized events can also bring added success.

Networking in the event industry promotes knowledge-sharing and fosters a strong community of event planners.

It provides access to resources, tools, and exclusive events that are only available through network connections.

Attending conferences, workshops, and seminars not only enhances your skills but also expands your industry knowledge.

In fact, building an event network offers numerous benefits for event planners.

The advantages include increased visibility, access to a wider pool of clients and partners, learning opportunities, sponsorships, referrals, and collaborations.

Networking also leads to career opportunities, knowledge-sharing, and industry insights.

By actively building and nurturing your event network, you can enhance your professional growth and achieve greater success in the industry.

Identifying Networking Opportunities

Tips on Finding Networking Opportunities in the Event Industry

1. Attend local industry events and trade shows to connect with professionals.
   
   
2. Join relevant online forums and discussion boards to engage with like-minded individuals.
   
   
3. Participate in networking events specifically catered to the event industry.
   
   
4. Volunteer for event-related organizations or charities to meet potential contacts.
   
   
5. Utilize online platforms such as Meetup or Eventbrite to find networking events in your area.

Joining Industry Associations, Attending Conferences, and Leveraging Social Media Platforms

1. Joining Industry Associations

Industry associations provide excellent opportunities for networking and staying updated with the latest trends and developments.

Consider joining associations such as the New Zealand Event Association (NZEA) or the Professional Conference Organisers Association (PCOA).

2. Attending Conferences

Conferences are not only valuable for gaining knowledge but also for expanding your network.

Attend industry-specific conferences like the New Zealand Event Tech Conference or the New Zealand Event Association Conference.

3. Leveraging Social Media Platforms

Social media platforms can be powerful tools for networking in the event industry.

Utilize platforms such as LinkedIn, Twitter, and Instagram to connect with industry professionals, join relevant groups, and share your expertise.

4. Engage in Online Discussions

Participate in online discussions and forums related to events in New Zealand.

Share your insights, ask questions, and engage in conversations to build meaningful connections.

5. Attend Webinars and Workshops

Webinars and workshops offer opportunities to learn from industry experts while connecting with other professionals.

Look for webinars hosted by event organizations or thought leaders in the industry.

6. Collaborate on Projects

Seek collaborations with other industry professionals on projects or events.

This not only enhances your networking opportunities but also allows you to showcase your skills and expand your knowledge.

7. Volunteer at Industry-Related Events

Volunteering at industry-related events is an excellent way to network with event organizers, speakers, and fellow volunteers.

Offer your assistance and make connections while gaining valuable experience.

8. Build Relationships with Suppliers and Vendors

Establishing strong relationships with suppliers and vendors in the event industry can lead to valuable networking opportunities.

Attend industry trade shows or supplier showcases to meet potential partners.

9. Engage with Influencers and Thought Leaders

Follow and engage with influencers and thought leaders in the event industry.

Comment on their posts, share their content, and participate in their discussions to make connections and establish credibility.

10. Be a Regular at Networking Events

Consistency is key in networking. Attend networking events regularly and make an effort to reconnect with contacts you’ve previously met.

Nurture and maintain your relationships to expand your event network in New Zealand.

Remember, networking is a continuous process, and it requires active effort and genuine interest in building relationships.

Embrace every opportunity to expand your event network in New Zealand, and always be open to new connections and possibilities.

Read: Top NZ Event Trends in 2024: What’s New?

Building Relationships with Industry Professionals

Creating meaningful connections with event professionals

Developing relationships with industry professionals is crucial for your growth in the event planning industry.

1. Start by identifying the key players in your local area and within specific event niches.
   
   
2. Attend industry events, conferences, and workshops to meet professionals and learn from their expertise.
   
   
3. Introduce yourself and engage in conversations that go beyond small talk.
   
   
4. Show genuine interest in their work and inquire about their challenges and successes.
   
   
5. Offer your assistance or share relevant resources to establish yourself as a valuable connection.
   
   
6. Follow up with personalized emails or handwritten notes to express your gratitude and reinforce the connection.
   
   
7. Keep in touch through online platforms such as LinkedIn, where you can endorse their skills and stay updated on their activities.

Importance of networking etiquette and genuine interactions

Networking etiquette is essential when building relationships in the event industry.

1. Always be professional, courteous, and respectful of others’ time and boundaries.
   
   
2. Avoid being overly aggressive or pushy when seeking opportunities or assistance.
   
   
3. Remember that networking is a two-way street; it’s not just about what you can gain from others.
   
   
4. Offer your help and support to others and be generous with your knowledge and expertise.
   
   
5. Authenticity is key in creating meaningful connections.
   
   
6. Be genuinely interested in others and listen actively during conversations.
   
   
7. Avoid engaging in conversations solely for self-promotion; instead, focus on building relationships.
   
   
8. Building trust takes time, so be patient and nurture the connection over time.
   
   
9. Attend industry conferences and seminars to expand your network and learn about new industry trends.
   
   
10. Participate in panel discussions, workshops, or volunteer for industry associations to raise your profile.
    
    
11. Join relevant networking groups, both online and offline, to connect with like-minded professionals.
    
    
12. Collaborate with industry peers on joint projects or initiatives to strengthen your network.
    
    
13. Remember to give back to your network by referring potential clients or opportunities to others.
    
    
14. Stay updated on the latest industry news and trends to engage in meaningful conversations.
    
    
15. Building relationships with industry professionals not only expands your network but also opens doors to new opportunities.
    
    
16. Cultivate these relationships by staying in contact, offering support, and actively seeking ways to collaborate.

Read: Event Planning 101 in NZ: A Starter Guide

Leveraging Online Platforms and Social Media

Various online platforms and social media channels relevant to the New Zealand event industry.

1. Facebook – A widely used social media platform with groups and pages dedicated to events and networking.
   
   
2. LinkedIn – A professional networking platform where event professionals can connect and share industry updates.
   
   
3. Instagram – A visually appealing platform to showcase event photos and engage with potential attendees.
   
   
4. Twitter – A real-time platform useful for event promotion, live tweeting, and engaging with industry influencers.
   
   
5. YouTube – A video-sharing platform to upload event highlights, tutorials, and promotional videos.
   
   
6. Eventbrite – An online platform to create, promote, and sell tickets for events in New Zealand.
   
   
7. Meetup – A platform to organize and join event-focused community groups in New Zealand.
   
   
8. Eventfinda – An event listing website where event organizers can promote their upcoming events.

Tips on utilizing these platforms to build and expand the event network

1. Create a strong online presence

1. Regularly update your social media profiles with relevant event information and engaging content.
   
   
2. Utilize high-quality visuals, including images and videos, to attract attention and increase engagement.
   
   
3. Interact with followers, attendees, and industry influencers by responding to comments and messages promptly.

2. Join relevant Facebook groups and LinkedIn communities

1. Search for event-related groups and communities in New Zealand and join those that align with your target audience.
   
   
2. Participate in discussions, share your expertise, and connect with like-minded professionals to expand your network.

3. Use hashtags strategically

1. Research popular and industry-specific hashtags relevant to your events and use them in your social media posts.
   
   
2. By incorporating hashtags, you increase the visibility of your content and attract a wider audience.

4. Collaborate with influencers and partners

1. Identify local influencers or industry professionals with a significant following and collaborate with them.
   
   
2. Host joint events, offer special promotions, or feature them on your social media platforms to expand your reach.

5. Leverage live streaming and video content

1. Use platforms like Facebook Live, Instagram Live, or YouTube Live to provide behind-the-scenes glimpses of your events.
   
   
2. Create informative and engaging video content that showcases your expertise and promotes upcoming events.

6. Encourage user-generated content

1. Encourage attendees to post about your events on their social media channels using event-specific hashtags.
   
   
2. Retweet, repost, or share this user-generated content to increase authenticity and engagement.

7. Partner with event platforms

1. List your events on popular New Zealand event platforms like Eventbrite and Eventfinda to reach a wider audience.
   
   
2. Take advantage of these platforms’ promotional features and analytics to increase event visibility and ticket sales.

By utilizing the right online platforms and social media channels, event professionals in New Zealand can effectively build and expand their event networks, attract attendees, and promote their events.

Read: Travel Agent Licensing in New Zealand

Collaborating with Event Partners

Significance of partnering with other event professionals

Partnering with event professionals amplifies resources, expertise, and networks for enhanced event execution.

Collaboration cultivates diverse perspectives, sparking innovation and creativity in event planning.

Pooling resources with partners streamlines tasks, reducing workload and mitigating risks effectively.

Partnerships with professionals provide access to specialized skills, enriching event experiences and outcomes.

Networking with event peers fosters a supportive community, offering guidance, advice, and valuable connections.

Aligning with partners expands reach, attracting broader audiences and increasing event visibility and impact.

How to establish mutually beneficial partnerships in the industry

Identify potential partners whose expertise, values, and goals align with your event’s vision.

Initiate conversations with potential partners, articulating clear benefits and shared objectives for collaboration.

Emphasize the value proposition, highlighting how partnership enhances both parties’ capabilities and outcomes.

Negotiate terms collaboratively, ensuring fairness, transparency, and alignment of interests for mutual benefit.

Develop a partnership agreement outlining roles, responsibilities, expectations, and agreed-upon benefits for clarity.

Regularly communicate and collaborate with partners, fostering trust, rapport, and a strong working relationship.

Leverage each other’s networks and resources to maximize promotional efforts and audience engagement.

Evaluate partnership effectiveness post-event, reflecting on achievements, challenges, and areas for improvement.

Adapt and evolve partnerships over time, nurturing long-term relationships for continued success and growth.

Basically, partnering with event professionals is instrumental in achieving success in the dynamic event industry.

By fostering collaborative relationships based on mutual benefit and shared goals, event organizers can unlock opportunities for innovation, resource optimization, and enhanced experiences, ultimately elevating the quality and impact of their events.

Networking Tips for Introverts

Advice for introverted individuals on how to network effectively

1. Prepare beforehand by researching the event and attendees to feel more comfortable.
   
   
2. Start conversations by asking open-ended questions to show genuine interest in others.
   
   
3. Practice active listening skills and make sure to maintain eye contact during conversations.
   
   
4. Set realistic goals for networking, such as engaging in meaningful conversations with a few people.
   
   
5. Take small breaks when needed to recharge and regain energy during networking events.
   
   
6. Focus on quality rather than quantity, building deep connections with a few individuals.
   
   
7. Utilize social media platforms to connect with potential contacts before and after events.
   
   
8. Attend smaller events or networking groups where the setting is more intimate and less overwhelming.
   
   
9. Take advantage of networking workshops or courses that can provide valuable tips and strategies.
   
   
10. Practice networking in a comfortable environment, such as with friends or colleagues, to build confidence.

Strategies such as attending smaller events or starting conversations with familiar faces

1. Begin by attending smaller networking events to ease into the networking process.
   
   
2. Approach events with familiar faces, such as colleagues or friends, to gain confidence and support.
   
   
3. Start conversations with people you already know, then transition to meeting new individuals gradually.
   
   
4. Join professional organizations or groups with shared interests to network in a more comfortable environment.
   
   
5. Volunteer at events or offer to help with organization tasks as a way to ease into networking activities.
   
   
6. Attend industry-specific conferences or seminars where you share common ground with other attendees.
   
   
7. Take breaks during events to recharge and reflect on conversations before initiating new interactions.
   
   
8. Utilize technology resources, such as networking apps, to connect with others before and after events.
   
   
9. Consider attending networking events outside your comfort zone to challenge and enhance your skills.
   
   
10. Remember that networking is a process, and it’s okay to start with small steps and gradually expand your network.

Networking can be intimidating, especially for introverted individuals.

However, with the right strategies and mindset, introverts can network effectively and build valuable connections.

By preparing beforehand, engaging in meaningful conversations, and focusing on quality relationships, introverts can thrive in the networking world.

Attending smaller events, starting conversations with familiar faces, and taking advantage of networking workshops are some strategies that can help introverts ease into networking activities.

It’s important to remember that networking is a gradual process, and with time and practice, even introverts can develop strong event networks in NZ.

Maintaining and Nurturing Your Event Network

In the event industry, relationships are crucial for success. Here’s why maintaining them is vital:

Importance of maintaining relationships in the event industry

1. Building trust: Continuously nurturing relationships with clients and suppliers builds trust and credibility.
   
   
2. Repeat business: Maintaining connections ensures clients will choose you for their future events.
   
   
3. Word-of-mouth marketing: Satisfied contacts are more likely to refer you to others.
   
   
4. Collaborations: Strong relationships open doors for collaborations and mutually beneficial opportunities.
   
   
5. Industry knowledge: Regular interactions with contacts keep you updated on industry trends and best practices.
   
   
6. Resource network: A well-maintained event network provides access to a wide pool of resources.

Tips on staying connected, following-up, and offering support to contacts in the network

1. Regular communication: Stay in touch with key contacts through emails, calls, or meet-ups.
   
   
2. Remember milestones: Celebrate milestones like birthdays or work anniversaries to show you value the relationship.
   
   
3. Networking events: Attend industry events to meet new contacts and reconnect with existing ones.
   
   
4. Social media engagement: Stay active on social media platforms where your contacts are present.
   
   
5. Sharing resources: Offer support by sharing relevant articles, industry news, or job opportunities.
   
   
6. Volunteer: Collaborate on projects or volunteer at industry events to demonstrate your commitment.
   
   
7. Be authentic: Show genuine interest and care in your interactions, building meaningful relationships.
   
   
8. Ask for feedback: Seek feedback from contacts to improve your services and strengthen the relationship.
   
   
9. Stay organized: Use CRM systems or contact management tools to track interactions and follow-ups.
   
   
10. Offer help: Be ready to lend a hand or provide assistance when your contacts need it.

By regularly maintaining and nurturing your event network, you lay the foundation for ongoing success in the industry.

Remember, relationships are the lifeline of your event business!

Conclusion

A successful event network in New Zealand is crucial for anyone in the industry.

By following these key points, you can build a strong network:

1. Attend industry events and connect with professionals.
   
   
2. Utilize online platforms like LinkedIn to expand your network.
   
   
3. Join relevant industry organizations and participate actively.

Building your event network in New Zealand opens up opportunities for collaboration, learning, and growth.

Take action now and start connecting with professionals, attending events, and joining relevant organizations.

By actively building your event network, you give yourself a competitive edge in the industry.